Product Briefing session for the North and East teams was held from 4th-6th September, 16 in Jaipur. Entire sales teams from North and East India travelled to Jaipur for this session. The session opened with a welcome note by the Publishing Head Ms Jyoti Nanda. The Business Head, Mr Shammi Manik also welcomed everyone and discussed important sales feedbacks during the year. Also, the regional Heads from North (Mr Mohit Sharma, Mr Rajeev Trehan and Mr Shivendra Sinha) and East India (Mr Shabih Usmani) gave their presentations on Sales Feedback, Market Trends and Expectation that played a very important role in understanding their issues and expectations from the other departments of the organisation. Mr Ashok Vaid, a well-known educationist and the Principle of Maheshwari Public school Jaipur was the guest of honour who gave an interesting, motivating and remarkable presentation for the sales teams in a very creative way.The product briefing session went on for two days with a number of product presentations given by different members of the editorial and the marketing team (Ms Neelam Arora, Ms Richa Sharma, Mr Allen ‘O’ Brien and Ms Arti Makhija) covering the important titles from the backlist as well as the front list. There was also a marketing presentation given by Dr Nisha Singh discussing and sharing various marketing activities done during the year as well as the upcoming marketing plans to enable better brand building.
The facilitator for the event was Ms Oonati Bhola who was always on her toes to organise everything and get the event done smoothly. The teams were also taken for a small sight-seeing trip on the third day before departing to their respective towns. The event went on successfully enabling one- on- one interaction between the different teams of the organisation.